There are 3.5 billion daily active social media users around the globe. Each user spends an average of 3 hours on social networks and messaging.
Social media and Kylie Jenner’s billion-dollar business is a digital marketing story everyone wants to hear. It’s a fairy tale for anyone and it comes with the greatest hook, Jenner was named by Forbes as the youngest self-made billionaire at only 21 years old.
Everyone who heard this must know how she used Instagram and SnapChat as platforms to propel her fame and ultimately, market her brand. A lot of other influencers and celebrities quickly followed suit.
Make Social Media Work For You
We saw Rhianna establish her lingerie and foundation, and even Kylie’s sister, Kim Kardashian tried the cosmetic business.
Jenner’s cosmetics were valued by fans and buyers because of the branding and identity she set out for herself.
A lot can be argued in terms of her success, but one thing is sure, Jenner’s social media notoriety outmaneuvered any other marketing strategies among her contemporaries.
Teamwork makes the dream work
Now, it is important to remember not to imitate everything Jenner did but to take notes of the principles instead.
It would be naïve to believe that Jenner was a one-woman team and that the development of her business ideas are all her own. Behind the scenes are various members of her staff each with a role to play to make Kylie Cosmetics a super brand.
From the posting of her Instagram photos to her events’ appearances, everything is a well thought out and curated effort to pedal the brand. Fans and buyers loved the identity and the hype brought about by having dibs on those lipsticks. Its more about having a part of her image and her lifestyle than the actual quality of the product.
Swiping a Kylie lipstick feels like being a part of her circle and the magical world marketed by the Kardashian show. These may all feel hypothetical in the drawing board, but her revenue begs to differ.
A few lessons
Digital marketing worked for Kylie and it could for any kind of business. Marketing on your own can be a daunting project and there is usually some apprehension involved.
Business owners may not be quick to jump start their marketing ideas because they are not sure how it should be done or how it might work. Let’s take a few lessons from Kylie and hire a team with the same marketing vision. A team who sees your brand for what it could be and spends time understanding your identity first. Though you might not end up with the same fairy tale, a digital marketing team can surely help you gain the competitive edge that you need.
At Nitro Impact, we can guide you and provide you with a right-sized solution for your business problems. We also work with other outsourcing partners to help you grasp what a digital marketing team can do, how outsourcing can work for you, and most importantly, help you achieve your business goals.
